theinsider

Tucked into a charming corner building on the lively Noordermarkt, right in the heart of the Jordaan, you’ll find Winkel 43—a place that has quietly become a must-visit for travelers from all over the world.

Let’s start with the star of the show: the apple pie. Winkel 43 is legendary for it. Locals swear by it, visitors make pilgrimages for it, and on any given day hundreds of slices are served. This is not just dessert, it’s an Amsterdam icon. Thick, generous slices filled with spiced apples, baked fresh every day, best enjoyed with a cup of coffee or a dollop of whipped cream. If you want to understand why so many people say this is the best apple pie in the city, this is where you come.

But Winkel 43 is much more than apple pie alone. Open from early morning until late in the evening, it’s a welcoming spot at any hour of the day. Start your morning here, enjoy a relaxed lunch from the seasonal menu (which changes monthly), or drop by in the evening for a casual dinner or a drink. The food is simple, comforting, and honest—classic café cooking done well, without fuss and at friendly prices.

In summer and winter alike, the sunny terrace is one of the most sought-after places to sit in Amsterdam. With a bit of luck, you’ll find yourself basking in the sun, watching the rhythm of the market square and the neighborhood go by. On Mondays and Saturdays, when the market fills the street, the atmosphere is especially vibrant—and the demand for apple pie reaches its peak.

If you’re looking for a place that captures the soul of Amsterdam, Winkel 43 is not optional. It’s essential.

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