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The Heineken Experience is an interactive museum in Amsterdam located in Heineken's oldest brewery. It offers multimedia exhibits, brewing artifacts, and an immersive journey through the brand's history, innovations, and brewing process. Visitors can enjoy attractions like a 4D ride and learn how to best taste Heineken®. Tickets must be purchased online, and visitors under 18 are not allowed.
The Heineken Experience is an engaging and interactive exhibition located in Heineken®'s oldest brewery, in the heart of Amsterdam. After the former brewery closed in 1988 because the company outgrew it, the historic building was transformed into a museum that opened in 1991. It offers four floors filled with multimedia displays, historic brewing artifacts, and a cozy tasting bar.
Visitors embark on an immersive journey through the history of brewing, from traditional techniques to modern innovations used by Heineken® today. They discover the brewing process, the sometimes crazy innovations of the brand, and the stories behind the iconic star logo. Additionally, visitors can enjoy interactive attractions like 'Brew Your Ride,' a spectacular 4D experience that allows you to discover what it's like to be a bottle of Heineken®. They also learn the best ways to taste and enjoy their Heineken®.
Please note: visitors under 18 years old are not allowed in the Heineken Experience. Tickets must be purchased exclusively online through their official website: Heineken Experience
The Heineken Experience brings the rich traditions and innovative spirit of this world-famous beer brand to life for beer lovers and curious travelers.
